The Digit, New Delhi
Completed: August 2014
Location: New Delhi, India
Site area: 371 sqm ; Covered area: 1400 sqm.
The approach of our design was to investigate the notion of identity (corporate, organisational and individual) and its urban projection.To this end, we explored, semiotically, the most common idiom of identity, the thumbprint. The shimmering, fluttering, red screen perforated with the company’s logo is an idiom for its “digital identity”. The idiom changes to that of the identity of the individual within the organisation in the thumbprint ceiling of the entrance lobby within. We felt that the architecture must project an arresting visual language and the split second impact of a roadside billboard while simultaneously commiting to a deeper value and meaning to the organisation, the edifice and the occupant.